About a month ago, I had the pleasure of traveling to Atlanta with Maresa Friedman, an incredible speaker and marketing strategist from San Diego who is making strides in the digital space. I look up to her as a mentor and had approached her for some insight as I’m going through a transition of my own. When she presented the opportunity to tag along on one of her trips, I couldn’t refuse! Which leads us to the 48 hours we spent in Atlanta and the Mentorship Moments I’ve learned.
Coming from someone who travels quite often for her work, Maresa travels almost 10 times a month to present on how to maximize the visibility of your business on social media. Aside from being the media maven she is, she’s extremely savvy and knows how to navigate her travels with ease. How does she do it? Balance work life, travel, family time, and running a business? She shares it’s all about time management and combining travel with her business. She oftentimes travels for work which can take her from place to place. And she still finds time to discover new places and things while she travels. What I was most excited for was learning from her.
Maresa’s Marketing Insight
I had a lot of fun seeing Maresa in action. She leads with confidence and presents with such poise, which is something I strive to do one day. Her work with Google presents common business owners’ concerns and how to help them. She is a transformational speaker and shares her personal anecdotes and strategies to help businesses of any size grow their audience and business. AND I got to meet some wonderful people and network and put myself out there more, which was not as bad as I thought.
A few takeaways I found useful were:
- As a business, to recognize the trends of technology and the fact that on a given person, they can have up to 2 connected devices, whereas at home they can have 7 connected devices which means there are 8-12 connected devices per household!
- Google is used as a search engine, but what is unique about it is you and the person next to you can google the same thing but can yield different results!
- Understand that it takes 3 seconds to make an impression on your audience! What does that mean? Serve quickly and give your audience information as FAST as possible.
- The newly empowered consumer is curious, demanding, and impatient. Recognize those qualities and change up your website/business copy/etc. to cater to that.
- Lastly, educate your consumer in the process based on 3 principles: be there, be valuable, and be quick! It’s important to understand your audience and also connect with the right people, create valuable experiences, and be as efficient as possible.
Downtime Spent Wandering
We got some downtime with the chance to wander around a bit, which meant we had to take advantage of the touristy things! We checked out World of Coke and Ponce City Market.
World of Coke
I’m not much of a soda drinker nowadays after cutting it from my diet, but I couldn’t turn down the opportunity to check out the infamous World of Coke! From checking out the vault of the Coca-Cola secret recipe to getting to try a few of the hundreds of flavors from around the world in the tasting room, it was definitely a world of its own!
We got to learn history about Coca-Cola and how the recipe and its rights were purchased for $2300 and later sold for $23 billion! Talk about an investment! What I loved hearing about was about how much of a marketing pioneer Asa Griggs Candler was.
Ponce City Market
We all know how much of a foodie I am! I had so much fun checking out Ponce City Market – it had to be my favorite part aside from learning from Maresa. We got to have our little foodie tour and tried a little bit of everything like the burger from H&F Burger, fresh and delicious handmade sushi from Miso Ko, coffee from Revelator Coffee (which was located inside West Elm), and AMAZING croissant-style Hundred Layer Doughnuts from Five Daughters Bakery! YUM!
Check out my latest video for more BTS from this trip!
I had so much fun shadowing Maresa and really took note as to what it takes to be a successful entrepreneur, public speaker, and changemaker in this industry. I look forward to applying everything I’ve learned from her as a mentor, traveler, and public speaker and really take my business to the next level.
For those who don’t know, I am a content creator and social media strategist, podcast host for Coffee & Convos, and a lifestyle and travel blogger. Everything I do complements one another and I am so grateful to be doing this work that not only fulfills me at the end of the day but keeps me creative and supportive of the community I am a part of!